CASE STUDY

LEICESTER CITY FC TUNNEL

Find out about our exciting project at Leicester City’s King Power stadium.

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leicester city FC tunnel

Leicester King Power Stadium, the home of Leicester City, the 2015/2016 champions of the League. Their latest renovation has given the stadium a fresh modern twist to the classic tunnel – ready for the players to face the challenges of the new season.

The Brief

The main focus of the brief for the tunnel ‘face-lift’ was to upgrade the whole space and create an immersive experience for the players from which they could draw motivation. There are expansive wall spaces which, previously, were not utilised. We used this opportunity to bring these to life with digital screens and floor-to-ceiling lightboxes to really maximise visual stimulation.

The previous tunnel experience didn’t show off the recent successes of the club to visitors. The new tunnel was a seized opportunity to capitalise on the available space and showcase the talent at Leicester City Football Club, to be used as a daily reminder and motivator for anyone who walks through it.

the brief

The main focus of the brief for the tunnel ‘face-lift’ was to upgrade the whole space and create an immersive experience for the players from which they could draw motivation. There are expansive wall spaces which, previously, were not utilised. We used this opportunity to bring these to life with digital screens and floor-to-ceiling lightboxes to really maximise visual stimulation.

The previous tunnel experience didn’t show off the recent successes of the club to visitors. The new tunnel was a seized opportunity to capitalise on the available space and showcase the talent at Leicester City Football Club, to be used as a daily reminder and motivator for anyone who walks through it.

the final score

The key elements and drive in our design is our eye for detail and the city’s personal touch. From the selection of imagery, colour pallet and lighting through to the interactive elements on display; every small detail contributes to the overall impact of the tunnel whether it be for the players, guests or fans.

From the first vision and sketches to the finished outcome. The new design is now creating a modern-day twist to the classic Leicester City football tunnel that has been loved and experienced for many of years.

From the first vision and sketches to the finished outcome. The new design is now creating a modern-day twist to the classic Leicester City football tunnel that has been loved and experienced for many of years.

Credits

Designer: Mostyn Rowley

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